![]() ![]() Let’s understand the steps involved first Now we are down to business how to use Google Trends to your advantage. While it won’t show you search volume, the popularity generally gives you an idea about the traction a search term has at a given interval. It collects, organizes, stores and connects searches carried out on the search engine. ![]() The answer is simple: Google and YouTube. It displays what users are searching for in a particular geography.Īnd how actually Google Trends collects the data it displays?.Here’s what the Google support page says about Google Trends.The data is presented in a graph format that depicts the rise and fall in popularity over time. In short, it tells the popularity of keywords over a certain period. It’s a search tool from Big G that reveals the trends – audience interest in a particular term over time. The name itself reveals some details about its working. To learn how to use Google Trends, it’s imperative to understand how it works. So, let’s explore them! How Does Google Trends Work? Well, I have already said that opportunities are plentiful. You can utilize the information to channel your marketing efforts in the right direction. It reveals not only keywords but user interest too.It’s super helpful to define a marketing strategy and curate a content strategy.It’s free – no dollars are needed to use it.Let me give you some context before you learn to use it. And not just for finding ‘trends’ per se but much more. Here I am going to reveal how you can use Google trends. Well, then, you have landed at the right place. Are you aware of Google Trends and the great many opportunities it offers? I think you must have heard of Google Trends at least, but you are unsure how to utilize its full potential.
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